Starting up your own business online takes more than just building a website and hoping people will show up. You will need to market your business effectively if you want to grow your customer base. The good news is that there are proven methods to expand your internet business online internet marketing if you take the right approach. What follows are a few tips that will help you get started and find effective, inexpensive ways to pull in more visitors to your website. These are just a few of many options in the internet marketing arena.
Learn Search Engine Optimization (SEO)
This is using search engines like Google, Bing and Yahoo to your advantage in pulling in interested consumers to your website. Search Engine Optimization primary infuses keywords or key word phrases which consumers use in search engines to find out more about the products or services that your company offers. Because they discover your website through their own efforts, it makes selling what you have to offer easier. This is the least expensive form of traffic to your website as it is free.
Do your research and try to use keywords or key phrases that match your target audience. Remember, an important key to selling is identifying the type of consumer most likely to purchase from your company. You can always expand later to include other groups if necessary. Keyword research is vital to attracting the most likely prospect that wants what you have to offer, otherwise you are getting traffic that is not pre qualified and most likely won’t buy what you have to offer. An excellent resource for extensive keyword research is a company called Jaaxy. You can read a thorough review of Jaaxy and all it has to offer Here.
One of the least expensive, yet most effective ways to expand your customer base is through effective content marketing. This means that you write interesting, informative articles that appeal to your primary target audience. You should infuse them with the right keywords, but the most important aspect is that you publish good, solid content on a regular basis. You should shoot for a minimum of 1000 words in your articles and I highly stress it must be original content. You can use google to get ideas about what to write about, however google and other search engines will punish your rankings for duplicate content and therefore defeat the whole purpose of content marketing.
The most effective articles tend to be those that spark discussion, such as a top 10 list or perhaps the best of the industry. Getting your readers to respond helps boost the awareness of your online business. You’ll want to sprinkle some sales material here and there, but the main effort should be to inform in an entertaining way that pulls in the reader, so you can keep them visiting your site. You will also want to enable comments on your site or blog as search engines like the engagement that comments offer. You should also respond to comments that you get as this creates two comments for every one that you get.
Embracing Video Marketing
There is little doubt that video has expanded tremendously over the past few years and will continue to do so for the foreseeable future. This is because video offers heightened interest, better interaction, and is cheaper to produce now than ever before. Creating a series of interesting, informative videos about your industry which includes the product or services you offer can be highly effective.
You can purchase a good digital camera or even use the one on your smartphone. Good lighting and sound are important as well, but you can step into video marketing with a minimal investment which can be the basis for your internet business online internet marketing efforts. Producing interesting, thought-provoking videos on a regular basis will keep your subscribers coming back often to see what you have posted as well as create new subscribers.
By following these three marketing paths, you can greatly expand your customer base. Not only will this help you reach new consumers, but regularly posting interesting material in both text and video form will help keep the customers you already have. Combine this with social media and you have a complete package of marketing tools that will help your business grow and expand for a long time to come. Consistency is the key to internet marketing.