How to Improve Your Website Ranking in Google
It takes more than just putting up a pretty website to attract potential customers, you will have to understand how to improve your website rank in Google so that visitors can find your site. You will need to have your site ranked prominently on Google so that it attracts the right type of buyer. To do this, you will need to follow a few tips so that your site will get the attention it deserves.
First off your website needs to have a sitemap so your listings are structured for web crawlers such as google, bing and yahoo. This allows the crawlers to read sitemap and more intelligently crawl your website. It is very simple to add a sitemap if you are using a word press format. Simply install the plugin Google XML sitemaps and it will automatically create it. This plugin will also update Google and Bing on any additions or new pages that have been added to your site.
Search Engine Optimization
Otherwise, known as SEO, this is the most popular form of passive marketing on the internet. By incorporating the right keywords, you can attract the type of consumer that is most likely to purchase from your site. This will require some research on your part, but it is essential that you find the questions or phrases that your customers will use and incorporate that into your content. There are many keyword research tools and programs available to make this task much more time efficient. One of the better programs out there is called Jaaxy. I have included a review of Jaaxy here. They do offer a free version as well as monthly paid versions.
Here, long tail keywords or key phrases usually work better in narrowing down the type of visitor, so that as many people as possible who see your site are interested in what you have to offer. Keyword research is very important in getting your site indexed in the major search engines. Without doing this step you are simply throwing darts and hoping something will stick, so to speak. Mastering SEO takes time, but it is well worth the effort when you see the results. The beautiful thing about SEO traffic is it is free visitors to your site. The consumer simply enters a keyword for a product on a search engine and if you are ranked on the first page it is highly likely you will get a steady stream of traffic. So the more keywords you get ranked for the more your traffic is going to increase.
Bolster Your Content
Content marketing has gained in importance over the years for several reasons, but arguably because it provides exactly what Google wants to present to those who use their search engine, quality information. The more you can boost your content in terms of being informative, concise, and direct, the better Google likes it which means that your site will start to rise in the rankings. A good rule of thumb is creating content that is a minimum of 1000 words long. Some articles can be less, but you should also have some that are much longer than 1000 words. The most important part is that the content be original. Google and other search engines will penalize you for duplicate content. So never copy and paste content from other sites as this will only hurt your rankings.
Plus, good content gives customers a reason to come back to your site for repeat business, which is the backbone of sales for companies. You really want customers to rely on you to solve there problems and thus create word of mouth referrals as well. This will generate a lot of repeat and new traffic to your site.
Use Social Media
Your social media network does more that offer another means of reaching customers, Google will factor it into their rankings for your site. The more you utilize social media sites such as Facebook, Instagram, Twitter, LinkedIn, and the like, the more likely your site will be ranked higher. This creates relevant back links to your site which all search engines like. You will need to coordinate your efforts so that all new posts or material on your site is relayed by your social media sites. This can also be done via plugins on the word press format. These plugins will also create social media buttons on your pages and articles that will allow readers to promote your content on there social media sites. Plus, the communication with your customers helps to bring more attention to your activities. Good content will also add followers to your social media.
There are good reasons why video has become perhaps the most dominant trend on the internet. Digital cameras and editing software are cheaper than ever, Google puts a priority on ranking video content, people love to watch videos, and YouTube is one of the most popular sites that is also a search engine. Put all that together and you can really boost your website’s presence on the web thanks to video. Some people are more visual and don’t want to take the time to read and prefer to watch a video to get the information they are seeking.
Just be sure that you produce good quality, interesting, and informative content when using video. It pays to be concise and informative along with being entertaining. If the video quality is poor you will lose a potential customer for life. There are many professional video companies out there that will make videos for you at a price if you are not confident to do it on your own.
Understanding how to improve your website ranking in Google will not only bring in the type of consumer most likely to purchase your products, it will keep them coming back as well. These are just a few steps that will improve your website rankings in google and other search engines. There are many companies on the web that will do this work for you, however take precautions when hiring and do some background research on these companies. You will have to hand over your login information to your site and you want a highly respected and trustworthy company that does exactly what they say they will do.
Thanks for your great article.
I think you are right about needing good SEO for your Rankings
I also think its good to get your Google Webmaster and analytics tools.
That will also help you get ranked higher because they will help you find errors and improve your content and site speed.
I use the tools Google provide along with my SEO and it works pretty good.
This will help get your videos ranked better and get better performance.
Great advice Tom, Thanks for your comment!